Knowledge built on experience.

PPC Mentoring

Running your own ads isn't for everyone, but for those who want to, it's absolutely worth learning properly.

1-to-1 90 minutes No commitment

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Built Around You. Focused on Results.

If you'd rather keep your advertising in-house, want to understand what's actually happening in your campaigns, or simply aren't ready to outsource yet, we can help you get there. Not with a course, not with pre-recorded videos, but with one-to-one mentoring built entirely around you and what you actually need.

One thing worth mentioning: this isn't a professional PPC certification programme. We don't issue qualifications. This is for business owners who want to run their own ads with confidence, whether that means mastering one specific area or building up from zero.

Who is this for?

You're starting from scratch, and want to learn Google Ads properly

You're already running ads, but don't fully understand what's happening behind the scenes

You've hit a specific problem and want to learn how to solve it, not just have someone fix it for you

You prefer learning by doing, rather than watching videos

How it works

  1. We start with a free introductory call.

    We'll talk about where you are today, what you'd like to learn, and what you're hoping to achieve. From that conversation, we'll put together a suggested learning plan, what we'd cover, how we'd approach it, and roughly how many sessions you'll need to reach your goal.

    For example, someone who already understands the basics but struggles with measurement might only need a couple of sessions. Someone starting from scratch will usually need more.

  2. After the call, you'll receive your learning plan in writing: what we'll cover, in what order, and roughly how many sessions it should take. You'll know exactly what you're saying yes to. From there you can book sessions one at a time, or take a package if your plan runs longer, we'll tell you which makes more sense for you. Either way, there's no minimum commitment. You can stop after one session, continue for months, or take a break and come back whenever you're ready. We'll pick up exactly where you left off.

How a session works

  • Live & Personal

    Every session is a live, one-to-one video call. No slides, no lectures, no wasting time on things that aren't relevant to you. We work through your actual account, your real questions, and the areas that matter most to you right now. If you're starting from scratch, we'll set up an account together to support you along the way.

  • 90 Minutes, Fully Guided

    Think of it like private tutoring: we're there with you the whole time, walking you through everything, making sure nothing gets left unclear before we move on. Each session runs for approximately 90 minutes.

  • Personalised Follow-Up

    After every session, you'll receive a personalised PDF covering exactly what we went through, written specifically for you, not a generic handout. It will include exercises to work on before the next session. We'll review them together, talk through any questions that came up, and make sure everything has landed properly before moving forward.

The goal isn't to get through material. The goal is for you to actually understand it and be able to apply it on your own.

Pricing

Sessions are billed at a fixed rate. For longer learning plans, packages are available at a lower per-session rate.

During the introductory call we'll explain exactly how it works, recommend which option fits your plan, and give you a clear estimate before you commit to anything.

After the mentoring

When we reach the end of your learning plan, you won't be left to figure things out alone. For two months after your final session, short follow-up questions and brief consultations are included at no extra cost. It's our way of making sure the learning actually sticks, and that you feel confident before you're on your own.

Frequently asked questions

Do I need any prior knowledge before starting?

Not at all. We assess your current level during the free intro call and build the plan from there. Whether you're starting from zero or already have some experience, the mentoring adapts to where you are.

How many sessions will I need?

There's no fixed number. Some people come with one specific question and are done in a session or two. Starting from scratch, most people reach confident, independent account management in around six or seven sessions. You'll get a realistic estimate in writing before you start, and we can adjust the plan together as we go.

What platforms do you cover?

Google Ads. If you're interested in another platform, get in touch and we'll let you know if we can help.

How long does it take to learn how to run ads?

That depends on how often we meet. Most people go fortnightly, which leaves time to apply what we covered and gather some data before the next session. At that pace, learning from scratch usually takes around three months. We can go faster or slower to suit you.

Can I pause and come back later?

Absolutely. There's no expiry on your progress: pause whenever you need to and pick up exactly where you left off. If a package goes unused for more than four months, the remaining sessions simply convert to credit you can use later. Nothing is ever lost.

What if I change my mind partway through?

That's fine, and it happens. If you've bought a package and decide to stop early, the sessions you've used are billed at the standard session rate and we refund the difference. If you finish sooner than planned because you got what you needed, the same applies: take the refund, or keep it as credit for later. The details are set out in your plan document before you pay anything.

What if one of us has to cancel?

If you need to reschedule, let us know at least 24 hours ahead: no charge, as many times as you need. A cancellation inside 24 hours counts as a used session, though we'll always let the first one slide. And if we have to cancel on you at short notice, your next session is on us.